- The Gem
- Archive
- Page 4
Archive
Why TikTok is a Must-Invest Channel During Peak Periods
Kendra Scott capitalized on the viral #BamaRush trend, while Vivienne Westwood's pearl necklace became the 'TikTok necklace,' demonstrating how jewelry brands can leverage TikTok's trends and unboxing videos to drive engagement and sales during peak periods.