• The Gem
  • Posts
  • ClickZ Jewelry Newsletter - 11.21.2024

ClickZ Jewelry Newsletter - 11.21.2024

Plus: Snoop Dogg's Jewelry Launch Is Your Campaign Blueprint

Author

Sophie Bruxner-Randall
November 21, 2024 • Reading Time: 6 minutes

Follow us on LinkedIn 🔗

Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Specialty Bites 🍪

Snoop Dogg’s Lovechild jewelry collection, crafted with Metal Alchemist and gamma., blends American craftsmanship with hip-hop culture, offering rings, chains, and bracelets in gold and sterling silver. Launching via pre-sale on Snoop.Love and in Reeds stores by December 6th, it leverages Snoop’s iconic style and message of unity to resonate with value-driven consumers.

E-commerce marketers can capitalize on the collection’s exclusivity, storytelling, and cultural relevance through omnichannel campaigns, influencer partnerships, and compelling content that bridges pop culture and premium fashion.

Millicent Rogers' jewelry, including a Boivin brooch and Belperron ear clips, will be auctioned at Sotheby’s on December 11. These pieces, reflecting her distinctive style and influence, showcase timeless design and personal expression—qualities that continue to captivate modern audiences and shape consumer desire in the jewelry market.

Dolly Parton and Kendra Scott have launched a butterfly-themed jewelry collection inspired by Parton's song "Love is Like a Butterfly." This limited-edition line features multi-generational designs, including a unique 1974 Butterfly Statement Necklace. The collaboration celebrates their shared admiration and aims to offer meaningful, collectible pieces.

Sidney Garber's new bridal jewelry collection challenges traditional norms, offering unique designs like kite-shaped diamonds and sapphire bands. Owner Brooke Garber Neidich encourages embracing personal taste over convention, emphasizing that the perfect engagement ring is one you love. This innovative approach reflects her extensive experience and distinctive style.

Lugano Diamonds' "Simply One of a Kind" campaign, celebrating its 20th anniversary, spotlights clients whose values align with the brand’s emphasis on philanthropy and community.

Featuring notable figures like Jane Holzer, Sheila Johnson, and Georgina Bloomberg, the campaign pairs their impactful contributions with Lugano’s distinctive jewelry, such as Holzer’s Emerald & White Diamond Chain Necklace and Bloomberg’s Vivid Blue Cushion Ring. Photographed by Platon, the campaign underscores the brand’s commitment to exceptional craftsmanship and storytelling, offering a compelling blueprint for marketers to merge luxury and purpose-driven narratives in engaging audiences.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

How shiny was this week’s edition?

Login or Subscribe to participate in polls.

ClickZ is a Contentive publication in the DTC Ecommerce division