ClickZ Jewelry Newsletter - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Sector Spotlight 🎥

E-COMMERCE INSIGHTS
De Beers Integrates Classic Tagline with Modern E-Commerce Strategy

De Beers reinvents "A Diamond Is Forever" for its 2024 holiday campaign, offering e-commerce marketers strategic insights into using heritage branding to foster emotional purchasing.

By appealing to diverse demographics and emphasizing digital engagement, this campaign provides a lesson in how to boost online sales and deepen consumer connections through targeted platform strategies.

Throughout the campaign, an array of gifting opportunities for natural diamonds are highlighted, celebrating familial, friendship, and romantic relationships because “natural connections deserve natural diamonds.”

JEWELRY MARKET STRATEGY
Harness Tanzanite Rings to Enhance Luxury Product Offerings

Tanzanite jewelry offers unique engagement potential with its vibrant blue-violet hues, ideal for strategic marketing. Originating in Tanzania, its allure lies in the color dynamics that can enhance product imagery. Focusing on targeted positioning and care tips ensures product longevity. Opt for smaller carat offerings to effectively balance value and inventory management.

Sparkling Launches 💎

LUXURY JEWELRY
Van Cleef & Arpels' New Treasure Island Jewelry Collection

Van Cleef & Arpels' Treasure Island High Jewelry collection innovatively interprets Stevenson's classic with intricate designs, blending sapphires, diamonds, and gold. Celebrating historic inspirations, the collection exemplifies masterful craftsmanship and storytelling, providing marketing professionals strategic insights into leveraging cultural narratives for enhancing product allure and competitive advantage in the luxury sector.

E-COMMERCE INSIGHTS
Mignon Faget's Crescent Tassel Earrings A Strategic Holiday Launch

Mignon Faget's Crescent Starry Night tassel earrings reflect a strategic convergence of local cultural motifs and celebratory branding. With their 14-karat gold and distinctive New Orleans-inspired design, these earrings underline the effectiveness of regional storytelling in product lines. Such an approach can enhance digital strategies, engage consumers, and boost brand loyalty in e-commerce.

E-COMMERCE TRENDS
Coco Crush Bangle Elevates Luxury Retail Through Strategic Design Insights

The Coco Crush gold bangle exemplifies strategic product integration, reflecting a blend of timeless design and brand heritage pivotal for e-commerce innovation. Introduced by Chanel in 2015, its options in gold and diamonds offer insights into product diversification. This piece underscores opportunities for elevating luxury in digital retail experiences.

Influencer Corner 📣

Optimization Hub ⚙️

E-COMMERCE INSIGHTS
Navigating E-commerce Success in Extended BFCM Sales Seasons

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
eCommerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for eCommerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your eCommerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach not only differentiates brands but also offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

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