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Pandora Scales Sustainability with Recycled Metals & Lab-Grown Diamonds

Plus: Jacob & Co and Loewe turn headphones into high jewelry

Author

Rafe Houston
September 03, 2025 • Reading Time: 5 minutes

The Gem

Here's what's happening this week in the world of jewelry marketing and commerce:
- Pandora scales sustainability with recycled metals & lab-grown diamonds
- Jacob & Co meets Loewe, turning audio into luxury jewelry.
- Swift’s vintage ring fuels China’s taste for imperfect diamonds.
- Pandora enlists Tyla to scale talisman storytelling.
- Timex taps Aston Martin to license F1-fueled watches.

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📌WEEKLY MUST-KNOWS

Jacob & Co partnered with Loewe Technology to launch two limited runs of diamond- and sapphire-set headphones, with only 10 bespoke pairs globally. This high-gloss crossover treats audio gear as wearable objects, signalling fresh whitespace for jewellry maisons to extend into tech-enabled luxury experiences. Aimed at UHNW collectors and culture drivers, with Monaco launch access and Kylian Mbappé among guests.

JEWELRY & SUSTAINABILITY
Pandora Scales Sustainability with Recycled Metals & Lab-Grown Diamonds
Pandora has become the first major jewellery brand to use 100% recycled silver and gold, cutting 58,000 tonnes of CO2 annually, and has shifted entirely to lab-grown diamonds to reduce environmental impact. With facilities powered by renewables and waste recycling at scale, Pandora is positioning sustainability not as a niche, but as the future of accessible luxury. For jewellery marketers, the takeaway is clear: eco-conscious innovation + brand scale = industry-wide influence, where values-driven storytelling can build both trust and market leadership.

Taylor Swift’s pale yellow old mine-cut ring ignited Chinese social chatter around “imperfect” vintage diamonds and Ralph Lauren styling. The narrative tilt toward character over perfection could buoy natural diamond desirability as lab-grown prices slide and brand storytelling becomes the differentiator. Stakeholders: natural diamond players, bridal marketers, and retailers targeting Gen Z taste for provenance.

⚡QUICK READS

Pandora Taps Tyla For Talisman Launch: Pandora expands its Talisman range with ambassador Tyla, leaning into coin-inspired motifs to scale self-expression storytelling and drive repeatable charm ecosystems. (More)

Aston Martin Watches Land In India With Timex: Timex secures global license for Aston Martin and its F1 team, signaling motorsport-fueled lifestyle lines and fresh brand equity for watch and jewelry accessories. (More)

Imitation Jewelry Growth Signals Price-Driven Shift: Global imitation jewelry is set for steady growth as personalization trends and elevated precious metal prices push value-conscious consumers toward fashion alternatives. (More)

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