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Louis Vuitton Bets Big On Jewelry In Orlando

Plus: Pandora turns VMAs buzz into talisman sales

Author

Zihan Lyu
September 10, 2025 • Reading Time: 4 minutes

The Gem

Here's what's happening this week in the world of jewelry marketing: - Louis Vuitton expands Orlando store with dedicated jewelry zones. - Tyla fuels Pandora’s Talisman surge post-VMAs. - Jacob & Co. unveils caviar-inspired tourbillon statement. - Fandom play: BaubleBar drops Peanuts collab ahead of holidays.

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📌WEEKLY MUST-KNOWS

Louis Vuitton expanded its women’s boutique at Orlando’s Mall at Millenia, adding dedicated zones for watches and jewelry alongside its new La Beauté line. The move signals continued investment in experiential retail and cross-category upsell in key U.S. luxury corridors.

Pandora’s Talisman collection was center stage at the VMAs as Tyla layered coin-inspired medallions, bracelets, and chains, with the entire look shoppable now. This real-time celebrity styling converts red-carpet buzz into D2C demand while validating bold stacking and symbolic motifs.

Jacob & Co. introduced the Caviar Tourbillon, a gem-set timepiece inspired by a tin of caviar, featuring an exclusive Caliber JCAA43 and 424 invisibly set stones. The piece blurs the lines between high jewelry and horology, offering a fresh narrative for ultra-luxury collectors. Watch retailers and content teams can leverage the story-rich design for differentiated positioning.

⚡QUICK READS

BaubleBar Taps Peanuts For Fandom-Fueled Drop: A nine-piece Peanuts collab priced $24–$98 lands this week, showing licensed IP as a cost-effective traffic and gifting lever ahead of holiday.(More)

US Open Becomes A Watch Sponsorship Showcase: Players sported six-figure pieces from Jacob & Co., Audemars Piguet, Rolex and more, underscoring sports visibility as a high-ROI stage for luxury conversions.(More)

Aurika Gems Enters UK With Hybrid Diamond Mix: Aurika’s UK launch blends natural and lab-grown assortments with eco packaging, reinforcing lab-grown’s mainstreaming and providing a template for cross-border D2C.(More)

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