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Cartier Launches Chic "Love Unlimited" Bracelet

Plus: Harvey Nichols opens a modular jewelry hub

Author

Avinash Duggempudi
September 24, 2025 • Reading Time: 5 minutes

The Gem

Here's what's happening this week in the world of jewelry marketing:
- Brilliant Earth leans into carbon capture storytelling.
- Vibhor buys Alor, consolidating US manufacturing.
- Cartier’s Love goes flexible with invisible clasp.
- Harvey Nichols opens a sunlit, modular jewelry hub.
- Kendra Scott taps game-day gifting under $100.

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

  • No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

  • Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

  • Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

Cartier recast its Love bracelet as the articulated Love Unlimited, built from 200 miniaturized components with an invisible screw clasp and modular linking. Launching Sep. 29 at $9,400 to $9,900 for bracelets and $2,670 to $2,860 for rings, it modernizes wearability without losing the icon’s codes. The update expands styling use cases and content storytelling, reinforcing how heritage houses refresh icons to drive repeat purchase and social reach.

Brilliant Earth debuted a second Jane Goodall collaboration using recycled gold and carbon capture diamonds, priced from $395 to $2,490 with proceeds supporting Goodall’s conservation work. The drop operationalizes sustainability storytelling to convert Gen Z and millennial intent as lab-grown share rises in engagement rings. The move pressures premium D2C and legacy players to pair ethics with accessible pricing and high-visibility advocacy.

Manufacturer Vibhor acquired California’s Alor, moving operations to its New Jersey HQ while keeping Alor’s brand identity and planning 2026 collections. The deal tightens US-based manufacturing and delivery speed, signaling continued consolidation and vertically integrated models. Independent retailers and wholesale partners should expect faster refresh cycles, new co-exhibit strategies at JCK Luxury, and expanded private-label capabilities.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

⚡QUICK READS

Harvey Nichols Debuts Arty, Modular Jewelry Hub: Sunlit, street-facing counters and movable fixtures enable seasonal storytelling and high-impact discovery moments for luxury shoppers.(More)

Kendra Scott Taps Game-Day With Sub-$100 Pendants: Football-themed pieces with a giveback hook target gifting and value-driven demand ahead of peak fall traffic.(More)

Nadine Ghosn X Crayola Limited Box Drops: An 888-unit collectible expands brand salience via cross-category nostalgia and scarcity marketing outside traditional jewelry channels.(More)

Reva Diamonds Opens First Exclusive Store In Pune: PNGS pushes accessible natural diamond and platinum with launch promos, signaling India’s mid-market acceleration before festive season.(More)

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