Cartier Makes Love Bracelet Flexible

The Gem

Here's what's happening this week in the world of jewelry marketing:
- Cartier loosens an icon for stackable expression.
- Spinelli Kilcollin bets on experiential retail in Dallas.
- Forevermark targets India with a 360-degree reboot.
- Eilish-backed lab-grown line courts climate-minded luxury spend.
- Ethical demand rises as the market’s CAGR steadies.

⏱️THE MINUTE READ

Juvenon suspected upper-funnel spend were fueling growth, but pixel reporting undervalued them, pushing spend to the bottom funnel.

With Fospha’s Halo, they unified DTC and Amazon sales and uncovered the truth: TikTok was 9X stronger than reported, DTC performance was under-credited by 2.9X, and upper funnel became their growth engine.

• 📈 +18% revenue growth QoQ

• 📉 20% CAC improvement YoY

• 🚀 10X upper-funnel SoW growth

👉 Read the full case study

📌WEEKLY MUST-KNOWS

PRODUCT INNOVATION
Cartier Unveils Flexible Love Bracelet In New Collection

Cartier introduced LOVE Unlimited, a fully flexible evolution of its iconic bracelet, expanding mix-and-match options in yellow, rose, and white gold. The shift from semi-permanent to flexible pieces opens new gifting, stacking, and self-expression behaviors heading into peak season. Luxury consumers and retailers gain a fresh reason to reengage a heritage SKU with high repeat-purchase potential.

RETAIL STRATEGY
Spinelli Kilcollin Launches Yearlong Residency At Market Dallas

Market Highland Park debuted a fine jewelry residency program with Spinelli Kilcollin, running through fall 2026 and anchored by exclusive product and in-store events. The activation tests Texas via experiential retail and incubator-style programming. Designers exploring regional expansion and retailers courting luxury discovery shoppers should note the format’s community-building and conversion potential.

DESTINATION PARTNERSHIP
St. Kitts Partners With Bluboho On Travel-Talisman Capsule

The St. Kitts Tourism Authority and Canadian fine jeweler Bluboho launched “safe travels, wild heart,” a three-chapter capsule storytelling campaign. Timed ahead of winter travel, the collab blends recycled gold and ethically sourced stones with destination narratives to reach an affluent, sustainability-minded Canadian audience. Tourism DMOs and luxury brands get a blueprint for cross-category audience acquisition.

⚡QUICK READS

Billie Eilish And Finneas Join John Hardy: John Hardy tapped the siblings to co-create the JH Lovestruck lab-grown line, linking design to Support+Feed and courting younger, sustainability-first luxury buyers.(More)

Geophilia Studio Debuts Lucida Collection: Houston’s Geophilia launched sculptural, recycled-sterling pieces inspired by celestial phenomena, a content-rich craft story at attainable price points.(More)

Jewelry Market Growth Outlook Through 2033: MarketDataForecast projects 4.81% CAGR to 2033, with 60% of consumers willing to pay more for ethical sourcing, reinforcing ROI on transparent supply chains.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division