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The Gem Newsletter - 02.06.2025

The Gem Newsletter - 02.06.2025

Plus: The top 10 jewelry pieces from the Grammys🏆

Rafe Houston
February 06, 2025 • Reading Time: 7 minutes

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Welcome to The Gem, your go-to newsletter for jewelry e-commerce professionals.

Editor’s Pick🌟

ECOMMERCE INNOVATION INSIGHTS

The Halo Effect of DTC Ads on Amazon—Now Proven

Amazon’s “walled garden” has kept brands guessing—until now. Fospha’s latest research reveals the true impact of DTC ads on Amazon sales by measuring Unified ROAS (Shopify + Amazon revenue):

🔹 TikTok: +80% higher ROAS when Amazon is included

🔹 Meta: +46% higher ROAS (a major shift at scale)

Paid Social drives purchase intent—consumers click today but buy on Amazon later. Now, for the first time, it’s measurable.

🔗 Get the full insights in the Halo Report 🔗

Sector Spotlight 🎥

LUXURY JEWELRY SURGE

Luxury Jewelry Market Sees Valentine’s Spending Surge Beyond $27 Billion

This year's Valentine's Day jewelry spending is anticipated to hit a historic $27.5 billion, as reported by NRF. In this landscape, jewelry emerges as the top revenue generator with $6.5 billion expected in sales. This underlines essential avenues for retailers aiming to engage affluent consumers seeking luxurious, meaningful gifting options.

CELEBRITY JEWELRY TRENDS

Glamorous Jewelry Steals Spotlight at 2025 Grammy Awards

The 2025 Grammy Awards spotlighted memorable jewelry moments, fusing iconic designs with celebrity elegance. Standout pieces included Lady Gaga's 1930s Tiffany & Co. necklace and Taylor Swift's ruby adornments. The show celebrated opulence while acknowledging Los Angeles' wildfire hardships, underlining the resilience and support within the music and jewelry industries.

LUXURY BRANDING INSIGHTS

Luxury Jewelry Market to Skyrocket, Reaching $40.19 Billion by 2031

Projected to reach $40.19 billion by 2031, the luxury jewelry market thrives on increased affluence and lifestyle shifts. Emerging online sales trends, particularly in developing markets, drive growth. Key brands leverage innovative designs and cost-efficient Asian production, revealing strategic insights for luxury branding, emphasizing digital marketing and consumer engagement in affluent sectors.

LUXURY JEWELRY INNOVATION

Jewelry: The New Era of Elegance and Expression

In 2025, jewelry reshapes luxury branding by intertwining tradition with cutting-edge innovation, vital for captivating affluent consumers. Artisans advance narrative designs, merging techniques like polki and meenakari with modern aesthetics. This strategic evolution emphasizes personalization and bold expressions, setting the stage for digital engagement and sustainable practices in luxury markets.

Influencer Corner 📣

Daniela Morosini on LinkedIn: What could a slimmed-down Estée Lauder Companies look like?

Earlier this week, Bloomberg reported that the company has hired an advisory firm to undertake a strategic review of its portfolio. The ELC we know today was built by buying brands (it has more 20) and for much of the 2010s, the more-is-more strategy worked. This was the heyday of indie beauty, and exciting, founder-led brands could fetch quite a premium — Too Faced was acquired for $1.4 billion.

Alex Cooper on LinkedIn: Here's how to use psychology to design static ads that stand out in the feed.

🧠I asked psychology expert Sarah Levinger for her take and I was not expecting this answer...

www.linkedin.com/posts/alexgoughcooper_heres-how-to-use-psychology-to-design-static-activity-7290492013219663873-2YQE?utm_source=share&utm_medium=member_desktop

Optimization Hub ⚙️

DIGITAL RETAIL INNOVATION

Gen Z's Impact Transforms Beauty Retail Media with Innovation and Engagement

Gen Z's digital native status is reshaping retail media. Brands must embrace multichannel strategies, personalizing experiences and blending entertainment with values. By leveraging algorithms and data, brands can create meaningful connections, driving long-term loyalty and setting the standard for future retail innovation and strategic relevance in customer engagement.

DIGITAL MARKETING

Unleash GMV Max to Elevate Beauty Brand Advertising Using TikTok's Cutting-Edge AI

TikTok introduces GMV Max, an AI-driven tool to optimize advertising for retailers. This innovation automates campaign management, enhancing ad efficiency and profitability, while adapting to TikTok Shop's ecosystem. GMV Max streamlines ad operations, enabling businesses to focus on growth, reflecting strategic advancement in retail advertising.