The Gem | This report just unlocked a 328% ROAS boost

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025.

New Playbook 👀

Revealed: The Optimal Number of Marketing Channels for Fashion and Jewelry Brands

In 2025, fashion marketers are facing immense pressure to deliver efficient ROI.

The Fabric of Growth Playbook answers your burning questions, including:

• How many channels should you be spending in to achieve an astounding +328% higher blended ROAS? We've pinpointed the sweet spot for channel diversification that maximizes returns.

• Which channels best fit your brand?

• What are top fashion brands betting on this year

Jewelry Radar 👀

JEWELRY DESIGN AWARDS

Jose Hess Design Awards 2025 Celebrates Excellence and Creativity in Fine Jewelry

The Jose Hess Design Awards 2025 celebrated exceptional craftsmanship in fine jewelry, highlighting innovations in design and sustainable practices. Key recipients like Penny Preville and Benjamin King exemplified a blend of tradition and modernity, offering strategic insights into market appeal and consumer demand. The awards also underscored the role of mentorship and learning in nurturing talent within the industry.

LUXURY COLLABORATION

Francesca Amfitheatrof's Luxe Jewelry Collaboration Celebrates Il Pellicano's 60th Anniversary

Francesca Amfitheatrof recently exited Louis Vuitton and now collaborates with Il Pellicano Hotel Group's CEO for their 60th-anniversary jewelry line. This partnership underscores their shared heritage and connection, offering strategic value for those interested in luxury brand collaborations and market positioning. Their joint venture highlights potential marketing opportunities within luxury sectors, emphasizing authentic brand stories and creative synergies.

JEWELRY INNOVATION

World's First 3D-Printed Platinum Jewelry by PGI Unveiled

Platinum Guild International unveiled the first 3D-printed platinum jewelry collection, Tùsaire, highlighting its potential for intricate design and cost efficiency. This launch holds strategic value for marketers as platinum becomes more appealing due to its affordability relative to gold. The use of advanced manufacturing techniques enhances the perception of platinum as a forward-looking material, with implications for market positioning in the luxury segment.

RETAIL SALES UPDATE

Jewelry Retailer Claires Listed For Sale By Elliott Management

Jewelry retailer Claire's, owned by Elliott Management, is up for sale, struggling with rising U.S. tariffs and significant competition, generating $1.3 billion in sales last year. The investment bank Houlihan Lokey oversees the sale process amid Claire's challenge to defer debt interest payments while facing a $500 million loan repayment by December 2026. This situation highlights crucial financial maneuvers and competitive pressures, delivering essential insights for marketers focused on retail dynamics and strategic financial management.

Optimization Hub ⚙️

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.