The Gem | 📈 YouTube Drives 32% Faster Growth — Are Jewelry Brands Missing Out?

Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 💡

DIAMOND INDUSTRY INSIGHTS

GIA Changes Lab-Grown Diamond Grading, Emphasizing Distinctiveness From Natural Diamonds

GIA's shift from the 4Cs to simplified descriptors for lab-grown diamonds emphasizes the distinction from natural diamonds, aiming for consumer clarity. By categorizing lab-grown gems as premium or standard, GIA asserts they lack the rarity and geological history of natural diamonds, aligning with their commitment to transparency. Marketers must now consider this bifurcation in consumer communication and positioning strategies.

JEWELRY INDUSTRY TRENDS

Baytown Jeweler Paul Hargrave To Speak At Prestigious Las Vegas Convention

Paul Hargrave, a fourth-generation Baytown jeweler, will speak at the JCK Las Vegas event about AI-powered retail solutions in the jewelry industry. Hargrave, representing the retail perspective, will explore how AI transforms customer service and inventory management. This discussion is vital for marketing professionals seeking insights into integrating technology and enhancing customer experiences in retail.

JEWELRY EVENTS

Jewelers of America Preparing for 2025 JCK Las Vegas with Exciting Events

Jewelry industry professionals attending the JCK Las Vegas Show in 2025 can look forward to valuable networking and insightful resources at Jewelers of America's Booth L205. Members will access exclusive benefits information, partner consultations, and free resources like the State of the Majors 2025. Attendees can also engage in networking events, such as the JA Member Meetup, and connect with JA supplier members, broadening their industry network and gaining strategic insights.

JEWELRY MARKET TRENDS

US Jewelry Market Set to Grow, Reaching 8.6K Tons by 2035

The U.S. jewelry market is poised for steady growth, with a projected CAGR of 1.1% in volume and 1.4% in value from 2024 to 2035, driven by increasing consumer demand. As production and import trends evolve, marketing professionals can capitalize on these insights to optimize supply chains and expand market share. Understanding market trends and supplier dynamics is crucial for maximizing profitability and sustaining competitive advantage.

Influencer Corner 📢

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

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