Weekly Newsletter

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The Gem | How Top Jewelry Brands Are Using Brand Spend to Boost AOV

The Gem | How Top Jewelry Brands Are Using Brand Spend to Boost AOV

Plus, CaratLane and Amazon India expand jewelry accessibility with fast delivery and discounts.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | 📈 YouTube Drives 32% Faster Growth — Are Jewelry Brands Missing Out?

The Gem | 📈 YouTube Drives 32% Faster Growth — Are Jewelry Brands Missing Out?

Plus: 🎤 AI in jewelry retail? Paul Hargrave breaks it down

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | Pandora Redefines Jewelry With Charms, Lab-Grown Diamonds, And Global Appeal

The Gem | Pandora Redefines Jewelry With Charms, Lab-Grown Diamonds, And Global Appeal

Plus, Gemstone Grading Transforms Luxury With AI, Blockchain, And Global Transparency Standards

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | CaratLane, Borboleta, and the Power of Placement

The Gem | CaratLane, Borboleta, and the Power of Placement

Plus, Bella Hadid shines for Chopard at Cannes—here’s what it means for luxury brand marketers.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | Why De Beers Just Quit Lab-Grown Diamonds

The Gem | Why De Beers Just Quit Lab-Grown Diamonds

Plus, bezel settings offer modern durability for Miami’s style-forward buyers.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | Why “Interest Media” Is Reshaping Jewelry Marketing

The Gem | Why “Interest Media” Is Reshaping Jewelry Marketing

Plus, David Yurman’s Miami flagship blends architecture, art, and elite client experience.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | Bvlgari’s New Valenza Site Sets New Standard for Sustainable Luxury

The Gem | Bvlgari’s New Valenza Site Sets New Standard for Sustainable Luxury

Plus: Tiffany’s Sea of Wonder launch shows the power of story-rich, multi-channel brand activation.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | Why 43% of Jewelry Shoppers Still Choose Local Retailers

The Gem | Why 43% of Jewelry Shoppers Still Choose Local Retailers

Plus: Tiffany blends real stories with high design in a retail win.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem | Don’t Put All Your Eggs in One Channel

The Gem | Don’t Put All Your Eggs in One Channel

Plus, India’s gem exporters get temporary relief as U.S. suspends tariff hikes.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem Newsletter | 🧠 Outthink Last Click Attribution

The Gem Newsletter | 🧠 Outthink Last Click Attribution

Plus, nature-inspired rings are redefining romance with sustainable style and timeless symbolism.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem Newsletter | Shoptalk in Five Headlines 🖐️

The Gem Newsletter | Shoptalk in Five Headlines 🖐️

Plus, personal stories and social commentary collide in boundary-pushing design.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
The Gem Newsletter | 💎 This 10-Carat Blue Diamond Could Break Records—Here’s Why

The Gem Newsletter | 💎 This 10-Carat Blue Diamond Could Break Records—Here’s Why

Plus... Beck’s new Trove collection and why it’s redefining luxury.

Sophie Bruxner-Randall
Sophie Bruxner-Randall